THE PROBLEM:
The Queensland Maritime Museum located in Brisbane was seeing a decline in interest. They have a whole treasure hoard of Maritime Heritage, boats, stories and interactive displays but the young and trendy just weren’t walking in the doors.
THE SOLUTION:
A complete rebrand of the museum to emphasise the intriguing, mysterious nature of the sea; to tempt the curious into visiting. The visuals developed emphasise the unknowable qualities of the sea and the newly coined ‘FATHOMS’ museum invites young and old alike to discover the ‘stories of the sea lost and found.’
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