The bike share company Wheeler creates bike share systems for communities and cities. They want to encourage people to go green and stay healthy whilst enjoying cycling. They have a different brand identity in different countries/cities and wanted to expand into Iceland. They needed a website and brand identity to open a bike share shop in Reykjavik aimed at families.
An illustrated family are the face of the brand, which is named Fara Hjol. It is designed to appeal to the children of the family whilst still being clean and sleek and appealing to adults. The colour palette is based off the buildings in Reykjavik.
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