THE PROBLEM:
Cup and Saucer is a boutique tea brand dedicated to supporting grans, grandpas and elder beings of all shapes & size. They have been working in collaboration with the “Give a Dog a Bone” charity and half of the proceeds of every box goes towards pairing over 60s with pets in need of a home. They need a set of packaging and branding for their teas that will appeal to the classic grans’ knitting club demographic.
THE SOLUTION:
A friendly furry face to the brand which would appeal to people of all ages who like animals. This is paired with a cheeky chatty tone of voice so the brand seems personable and accessible, like a friend’s recommendation. This lighthearted friendly approach also ties in with the mission statement of the charity which is all about providing companionship.
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