THE PROBLEM:
The Manchester International Festival (MIF for short) is an biennial alternative arts and culture festival known for showcasing new original theatre, music and dance performances. They like to be on the cutting edge of innovative new art. They needed a identity for this year’s festival which played with the limits of what is reality in several mind bending shows.
THE SOLUTION:
An ever shifting reality bending identity which invites the guests into a different world to experience novel things. Named ‘Culture Shock’ as things may not necessarily be as they first appear the name also emphasises their electric lineup this year. The marketing for the festival is designed to provoke intrigue - not immediately explaining itself. An app was also designed for the festival but it’s not the simple ticket buying platform one could expect...
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