THE PROBLEM:
ADHD is seen as a young naughty boy’s disorder, that you grow out of, rather than a life long condition that affects many men and women. As such many people only get diagnosed later in life, sometimes following years of treatment for anxiety or depression. The Office for Health Improvement and Disparities comissioned this campaign to improve awareness and help people understand the disorder.
THE SOLUTION:
A bright bold busy campaign featuring adults with phrases describing what ADHD can feel like. Visual representations of the chaos inside their heads with conversational messages invites people to reflect on themselves and others they know. This may allow people with undiagnosed ADHD to recognise it in themselves. The campaign also includes an event - an art show by neurodiverse artists with a series of lectures on how to help, paired with craft workshops.
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